Top Instagram Strategies to Sell Homes Faster in 2024

In 2024, Instagram continues to be a leading platform for selling homes quickly, thanks to its visual appeal and extensive reach. Real estate agents can utilize Instagram not only to showcase their listings but also to connect personally with potential buyers. This article will discuss the most effective Instagram strategies that will help you sell homes faster, build brand loyalty, and establish yourself as a go-to real estate professional.

1. Build an Authentic Instagram Presence

Authenticity is the name of the game in 2024. Buyers want to connect with agents who are not only professional but also approachable and relatable. Your Instagram profile should reflect who you are as a person and as a real estate professional.

• Create a Personal Connection: Share content about your day-to-day life, behind-the-scenes moments, and even challenges you face in the real estate industry. This helps build a human connection and trust with your followers.
• Balanced Content: Mix business and personal content. Showcase properties, but also post personal experiences and local community events. Buyers are more likely to engage with content that feels genuine and not purely promotional.

2. Use Instagram Guides for Real Estate Education

Instagram Guides are an underutilized feature that can help you establish yourself as an expert in the real estate industry.

• Create Real Estate Guides: Use Guides to compile property listings, provide home-buying tips, or share neighborhood highlights. For instance, a guide titled “Top Neighborhoods for First-Time Buyers” can showcase properties and local amenities, providing value to your followers. Learn more about how to create Instagram Guides effectively by visiting Instagram’s Help Center.
• Educational Content: Guides can also be used for educating potential buyers on the home-buying process, mortgage tips, or moving advice, helping you build authority in the real estate market. For more detailed guidance on real estate marketing, visit How to Use Instagram for Real Estate Marketing in 2024.

3. Storytelling with Carousels and Reels

Storytelling is key when selling homes. Use carousels and Instagram Reels to narrate stories about your properties.

• Carousel Posts: Instead of just posting photos, use carousels to tell a story. Start with a beautiful exterior shot, then take your audience inside, showing different rooms, unique features, and ending with a stunning backyard view. This helps potential buyers envision themselves in the space.
• Reels for Storytelling: Create Reels that introduce a property’s story—talk about its history, its charm, and what makes it special. Adding a voiceover while showing the property can create an emotional connection with viewers. Get inspiration on how to create effective storytelling Reels from Later’s Instagram marketing blog.

4. Host Giveaways to Boost Engagement

One of the most effective ways to grow your audience and boost engagement is by hosting giveaways. While you can’t give away a house, you can give away home-related items.

• Relevant Giveaways: Offer prizes that align with real estate, such as gift cards to local home decor stores, home improvement tools, or even a free consultation session for first-time buyers.
• Rules for Participation: To enter the giveaway, ask followers to like the post, tag friends, and follow your account. This will increase your visibility and attract more potential clients to your page. For more insights on hosting giveaways, see Neil Patel’s guide on social media contests.

5. Optimize Posts for SEO and Hashtags

SEO is not just for Google—it also plays a role on Instagram. By optimizing your posts and using the right hashtags, you can ensure your content reaches your target audience.

• Keywords in Captions: Incorporate keywords like “sell homes,” “real estate tips,” and “luxury property” in your captions to improve discoverability. Read more about Instagram SEO techniques on Moz’s SEO blog.
• Use Hashtags Effectively: Use a mix of popular and niche hashtags. For example, #HomeForSale, #HouseHunting2024, #LuxuryLiving, along with local hashtags like #SeattleRealEstate or #AustinHomes. Don’t overdo it—using 5 to 10 targeted hashtags is more effective than dozens of unrelated ones.

6. Build Trust Through Client Stories

Instead of generic testimonials, create posts that tell the stories of your clients’ experiences. Authentic client stories resonate more than polished, corporate-style reviews.

• Before and After: Share before and after photos of clients who have bought a fixer-upper and transformed it into their dream home. Talk about how the process went, the challenges they faced, and how they overcame them.
• Highlight Personal Journeys: Share the journey of a first-time homebuyer, from viewing properties to signing the contract. Potential buyers often relate to these stories, which helps build trust and emotional engagement. For more on creating client success stories, check out Canva’s blog on visual storytelling.

7. Utilize Instagram Stories Highlights for Properties

Instagram Stories Highlights are a great way to keep your property listings visible on your profile beyond the 24-hour lifespan of Stories.

• Create Listing Highlights: Create highlights for different property types—such as “Luxury Homes,” “Family Homes,” and “Condos for Sale.” This makes it easy for new followers to browse your listings.
• Neighborhood Tours: Create highlights for different neighborhoods. Show the amenities, parks, schools, and popular places to give buyers a feel for the community. Learn more about effective use of Stories Highlights on Hootsuite’s blog.

8. Use Captivating Calls-to-Action (CTAs)

A well-placed call-to-action can make all the difference in getting a potential buyer to take the next step.

• CTAs in Posts: Use engaging CTAs like “Click the link in bio to schedule a tour” or “DM us to learn more about this property.” Make it easy for buyers to know what to do next. For more on creating effective CTAs, see Instagram Advertising: What Are Instagram Ads?.
• Stories Swipe-Up Feature: If you have more than 10,000 followers, use the swipe-up feature to link directly to property listings or your website.
• Lead Generation Forms: Use CTAs to encourage followers to fill out lead generation forms, sign up for newsletters, or register for open houses. For more on effective CTAs, visit HubSpot’s guide to call-to-action strategies.

9. Create Interactive Content to Engage Your Audience

Interactive content helps keep your audience engaged and encourages them to spend more time on your posts.

• Polls and Quizzes: Use Instagram Stories to create polls or quizzes about what people are looking for in a dream home or which feature they like best in a property. Interactive content keeps followers engaged and provides insight into their preferences.
• “This or That” Stories: Create “This or That” Stories featuring different parts of a home, such as kitchen styles, flooring types, or outdoor spaces. This is a fun way to understand what your audience likes. For more tips on creating interactive content, refer to Social Media Examiner’s blog.

10. Utilize User-Generated Content for Authenticity

User-generated content (UGC) is a great way to add authenticity to your page and showcase properties from the perspective of actual buyers.

• Encourage Buyers to Share: Ask happy clients to share their experiences on Instagram and tag you. Repost these on your feed or Stories. Seeing real people enjoying their new homes can create a powerful impact on potential buyers.
• Highlight Buyer Content: Create a hashtag for your buyers to use when they post about their new home, such as #HomeWithABCRealty. This not only builds community but also provides a steady stream of authentic content. Learn more about leveraging UGC from Buffer’s guide.

11. Partner with Local Businesses for Greater Exposure

Collaborating with local businesses helps expand your reach and builds a sense of community.

• Mutual Promotion: Partner with local cafes, gyms, or home decor stores to feature their business on your Instagram page, and ask them to do the same. This cross-promotion can bring in followers who are interested in the local community.
• Events and Giveaways: Co-host events or giveaways with local businesses. For instance, a local furniture store could offer a home decor consultation to a lucky winner. This not only drives engagement but also expands your audience. Read more about collaboration strategies on Forbes’ marketing collaboration guide.

12. Consistency is Key: Create a Posting Schedule: Instagram strategies

Posting consistently is crucial for maintaining engagement with your followers.

• Daily Stories: Post Stories daily to stay at the top of your followers’ feeds. Highlight new listings, answer questions, or share a motivational quote related to real estate.
• Content Calendar: Plan and schedule content a month in advance. Consistency helps build a following and keeps your audience engaged, which is critical for success on Instagram.
• Avoid Overposting: While consistency is important, avoid bombarding your followers with posts. Aim for 3-4 high-quality posts per week to maintain interest without overwhelming your audience. Learn more about content planning from Sprout Social’s blog.